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Moira Frith

Moira Frith is a British artist who also works in ecology and conservation. The botanical flora is often present in her visual world.

Like many people, Moira painted during her childhood but stopped when she left school. Years later, during her parental leave, she found inspiration again and began painting and drawing once more. Today, she paints animals, birds, and plants in an abstract yet figurative way. She works intuitively, letting the watery colors flow into each other on the paper.

We fell in love with Moira’s playful watercolor illustrations and were curious to learn more about her. Scroll down to read an interview with Moira.

Q: How did your interest in art develop, when did you start painting?

A: Like many people, I started painting during my childhood, but like many people, I stopped when I left school. It wasn't until I was in my early 30s that I started painting and drawing again. This happened when I was on maternity leave with my daughter. I can't say exactly why, but maybe because time took on a different quality or because life/routine was interrupted in some way. I don't think my interest in art ever really left me, but the compulsion to make something myself took a break until that point. However, once I started, I was hooked, and it is now a really important part of my life and identity.

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Fine Little Day AB

Fine Little Day started as a blog – simple snapshots of life, nature, and the beauty in everyday moments. Fast forward, and it’s now a design studio with a global reach, rooted in Gothenburg but stretching far beyond. Founded in 2007 by Elisabeth Dunker, a designer and photographer with an eye for the poetic and imperfect, we create textiles, home goods, and interior details that feel honest, lived-in, and deeply connected to nature.

Posters, table linens, cushions – each piece carries the same ethos: sustainable, artistically driven design that doesn’t chase trends but instead feels right. What started as walks through the woods has grown into a collection that brings warmth and character to homes around the world.

Come see for yourself. Our store is open at Spinneriet Lindome, just south of Gothenburg.

Thur - Sun, 11 — 16